Top 5 ad VOL16 this week
What is creativity
Is the soul of advertising!!!
On the current top list
You will see how each brand will be creative
Play to the extreme
1. Tencent Classroom: there are more algorithms than problems, even if the world itself is a bug
Many people feel that 2020 seems like a bug. Since the epidemic at the beginning of the year, we have been busy repairing all kinds of bugs every day. Because of one problem after another, there is even a wish to "restart 2020" on the Internet. With the accumulation of learning time in Tencent classroom, frustrated heroes in the workplace and concerned and complaining family and friends have found ways to solve the difficulties. Just like the world that is reviving, the days of suspension will pass and the problems will always be solved. The video carries information by computer, and the main campaign vision and product posters are also launched on the computer and mobile phone desktop respectively - in the face of difficulties, we never stop working hard; When the world is better, we can be better.
2. Skyworth × New Pants: a live concert of 3.01 million people with TV cameras
The live broadcast is really popular. Some people sell rockets in the live broadcast, and some people invite the first generation of wanghong to do the live broadcast... But a professional top-level live live scene is broadcast with a TV camera, which makes 3.01 million music fans gather and revel thousands of miles apart. For such a thing, Skyworth and the new pants band can do it. The 3.01 million audience outside the venue, through Taobao live broadcast, reveled with the new pants band and VIP in the infield, and watched the two-hour "product function advertising film" online. SKYWORTH's live broadcast has received 21.68 million continuous high praise, allowing 11075 people to turn to Skyworth tmall's official flag store, and the collection and purchase of 2097 Skyworth A20 TVs
3. Burger King's latest anti epidemic advertisement: can you be a patriot while lying on the sofa?
At present, the epidemic is spreading all over the world. The severe situation also makes the majority of consumers unable to go out and can only shop or consume at home. In this context, Burger King launched this anti epidemic advertisement for patriots lying on the sofa. In the video advertisement, Burger King America tells you that you can deliver food to your door free of charge just by lying on the sofa and ordering with your mobile phone. Moreover, Burger King United States will donate the royal castle to medical staff for free, and support the American nurse foundation to ensure the efficient operation of the medical system.
4. Nike video advertisement: "you and I are all yoga materials"
Nike's Advertising Copywriting ability is very strong. Recently, Nike started yoga again, "you and I are yoga material". Nike launched this video together with basketball player Yi Jianlian, yoga coach Huang Doudou, model Hilary fan, yoga instructor Lynn and athlete Hao niaoer. Now they just want to tell you that everyone you see can be a good player, including yourself, of course.
5. Tecno advertising film of Africa's "king of mobile phones": magic of the unseen
Major mobile phone brands are blooming everywhere in the Chinese market, and no one can dominate the "war" so far. But in Africa, you can easily know who is the "king of smart phones": "6 out of 10 people are using voice phones". Soon after entering the African market, this Shenzhen brand, which is worthy of Chinese pride, quickly opened its sales and brand awareness, jumped to the first place in its share, and has maintained the status of "African overlord" for many years. This film adds a magical sense of surprise and longing to the real life of ordinary people.
